SEO

Digital Marketing

1. SEO                 :  Search Engine Optimization
2. SEM                :  Search engine marketing 
3. SMO/SMM    :  Social Media Marketing

MARKETING: 

• E-Mail Marketing,
• Smart phone Marketing,
• Content Marketing,
• Affiliate Marketing ,
• Analytics

1. OFFLINE MARKETING also called as traditional marketing. Ex: TV, News Paper, Pamphlets.
2. ONLINE MARKETING also called as DIGITAL MARKETING (OR) WEB MARKETING, Ex: Social Media, What’s up, Face book, Instagram.

DOMAIN:

It’s the unique name that appears after the @ sign in email addresses, and after www in web addresses. For instance, the domain name example .com might translate to the physical address. Other examples of domain names are google.com and Wikipedia.org.    

WEBSITE:

A set of related web pages located under a single domain name, typically produced by a single person or organization.

SEO: TWO TYPES

1. ON PAGE OPTIMIZATION: On page optimization refers to all measures that can be taken directly within the websites in order to improve its position in the search rankings. Example of this measure to optimize the content or improve the Meta description and title tags.
2. OFF PAGE OPTIMIZATION: Off page optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. These are measures that help create as many high quality back links (incoming links) as possible.    

• SEO stands for Search Engine Optimization, which is the practice of optimizing your website to rank higher in search engine results pages (SERPs) for relevant keywords and phrases. Here are some general steps for SEO:
• Conduct keyword research: Research and identify relevant keywords and phrases that your target audience is using to search for your products or services.
• Optimize on-page elements: Optimize on-page elements such as title tags, meta descriptions, header tags, and content to include the identified keywords and improve relevance for search engines.
• Create quality content: Create quality content that provides value to your target audience, incorporates the identified keywords, and is relevant to your business or industry.
• Build quality backlinks: Build high-quality backlinks to your website from reputable sources to improve your website's authority and reputation.
• Optimize website structure and navigation: Ensure that your website's structure and navigation are easy to use and understand for both users and search engines.
• Use social media and other online channels: Use social media and other online channels to promote your content and build your online presence.
• Monitor and analyze results: Monitor your website's traffic and analyze search engine rankings, traffic sources, and other metrics to identify areas for improvement and make data-driven decisions.
• SEO is an ongoing process, and regular updates and improvements are necessary to ensure that your website remains relevant, visible, and competitive in search engine rankings.